About

Hello! I'm Cassidy and I'm a digital communications expert.

 I've been living in France since 2018. I hold a Master's degree in Global Communications with a specialization in development studies. 

I'm a passionate and curious individual. Born and raised in Florida, I was determined to move to Italy after a summer study-abroad trip in high school. Indeed, at 18, I moved to Rome to finish my Bachelor's degree in Digital Communications, with a minor in Entrepreneurship.

Coming to Paris was not particularly my goal, but I knew I needed further education, and The American University of Paris had a Master's program that interested me. As it often goes, one thing led to another, and now France feels like home.

As a native English speaker, I excel in helping brands reach their international targets through crisp, clear, and engaging copy. I'm passionate about using my skills in digital communications for storytelling and for influencing.

Overall, I would consider myself a professional generalist — I do a little bit of everything: email marketing, copywriting, SEO, press releases, social media, and graphic design. As such, I have created this portfolio as a way to show my multi-disciplinary expertise through examples. Here you can find reports I've published, media releases I've written, and blog posts I've revised. You can also find visuals I created, videos I produced, and photos I've taken. As you will be able to see, I am talented in developing and delivering coherent and impactful communications campaigns on a variety of subjects and through many different channels: live events, social media, websites, newsletters, presentations and surveys.

I'm also fluent in French, have an intermediate knowledge of Italian, and can understand some Spanish.

Applications I use: Canva, InDesign, Adobe Lightroom, Wordpress, Wix, Salesforce, Microsoft Dynamics (CRM), Hootsuite, Sprout Social, Mailchimp, Office 365, Trello

Continuing Education